selected works

Hi, I’m Daria — a Los Angeles–based brand and packaging designer
with 7+ years of experience creating identities, packaging, and visual systems
for hospitality and consumer brands, as well as independent businesses.

I develop clear, distinctive design systems from early concept and visual direction through packaging, print, digital applications, and production-ready artwork. My approach combines a considered visual sensibility with practical knowledge of materials, structure, and prepress.

I’m especially drawn to work where details carry meaning — where typography, materials, and atmosphere come together to shape identities that feel thoughtful, cohesive, and grounded in the character of each brand. Rather than pursuing polish for its own sake, I create systems designed to live consistently across objects, spaces, and brand touchpoints.

brand identity · packaging · print materials · typography · visual communication
brand collateral · layout design · signage design · merch
dielines · supplier-ready files
Illustrator · Photoshop · Figma
BA Industrial & Product Design

selected experience

2024 — 2025
Brand & Graphic Designer — International Hospitality Group
Developed visual identity systems for hotel, restaurant, and café projects across 50+ approved touchpoints, including menus, packaging, signage, uniforms, digital assets, brand guidelines, and supplier-ready production files.
2020 — Present
Independent Brand & Packaging Designer
Created brand identities, packaging, print materials, and digital assets for independent businesses, product brands, hospitality projects, and digital platforms — from early concept to final artwork.
2020 — 2023
Packaging & Graphic Designer — APE Incorp
Designed packaging systems and production-ready artwork for consumer product lines across multiple packaging formats, supporting print runs of 20,000+ units.
2018 — 2020
Graphic Designer, Packaging & POSM — Igrushka Design & Production Bureau (Printing Industries)
Worked on packaging, corporate gift boxes, and POSM structures from prototype to production, including dielines, prepress, physical mockups, material tests, and supplier-ready production support.