Consumer Product Packaging
A production-focused packaging case about building consistency, clarity, and visual hierarchy across a multi-sku consumer product line.
Selected packaging and brand graphics created for APE Incorp across multiple consumer product lines.
The work included packaging systems, production-ready artwork, dielines, product visualizations, key visuals, and supporting print and digital materials for marketing, sales, and brand communication. The main challenge was to keep the visual system consistent across different packaging formats and collateral types while organizing dense product information clearly within small-format layouts.
The system supported 30+ SKUs and high-volume production runs of 20,000+ units, with close attention to hierarchy, technical accuracy, print preparation, and visual consistency across packaging, marketing materials, sales assets, and digital touchpoints.
- client
- APE Incorp
- year
- Selected work, 2020–2023
- role
- Packaging & Graphic Designer
- scope
- Packaging System, Production Artwork, Dielines, Product Visualizations, Key Visuals, Marketing Assets, Digital & Print Collateral
- scale
- 30+ SKUs / 20,000+ unit print runs
