Masharabi / Georgian Restaurant
A warm and tactile identity for a large Georgian restaurant with a terrace, shaped around hospitality, shared meals, expressive details, and the visual character of contemporary dining.
Masharabi is a brand identity project for a 400-seat Georgian restaurant with a terrace, built around the feeling of generosity, warmth, and togetherness. The concept draws from Georgian table culture, natural ingredients, craft, and the layered atmosphere of a place made for long meals, conversation, and shared rituals.
The visual system balances expressive typography with tactile details, ornamental rhythm, and warm materiality. The identity was designed to feel rooted and character-led, while remaining flexible across menus, packaging, signage, printed collateral, and everyday restaurant touchpoints.
The project explores how cultural references can be translated into a contemporary hospitality language without becoming decorative for decoration’s sake. Each detail supports the restaurant’s atmosphere — building a visual world that feels welcoming, sensory, and memorable.
- year
- 2025
- role
- Brand Designer
- scope
- Logotype · Brand Identity · Typography · Menu Design · Brand Collateral · Packaging · Signage · Brand Guidelines
- format
- Georgian restaurant with terrace
- scale
- 400 seats · 20+ brand touchpoints
- industry
- Hospitality · Restaurant
