Street Chef / Street Food Corner
A compact brand identity system for a high-visibility shawarma corner, designed to work across menus, packaging, signage, and uniforms inside a busy shopping mall environment.
Street Chef is a street food corner specializing in shawarma and quick street food dishes. The project focused on developing a visual identity that would feel clear, energetic, and highly visible for an urban audience.
The visual language needed to help the corner stand out within a shopping mall environment while communicating the pace, accessibility, and directness of contemporary street food. Bold typography, simple graphic elements, and high-contrast visual decisions were used to make the brand easy to notice, read, and remember.
The identity was designed to remain practical, flexible, and easy to apply across everyday touchpoints while giving the corner a distinct and recognizable character.
- type
- Client Work
- year
- 2024
- role
- Brand Designer
- scope
- Logotype · Compact Brand Identity · Typography · Menu Design · Packaging · Signage · Uniform Design · Photo Retouching
- format
- Street food corner
- industry
- Hospitality · Street Food
- scale
- Compact brand identity across 7+ touchpoints
