Street Chef / Street Food Corner
A bold and energetic compact brand identity for a shawarma-focused street food corner, designed to stand out inside a busy shopping mall environment.
Street Chef is a street food corner specializing in shawarma and quick street food dishes. The project focused on developing a compact brand identity that would feel clear, energetic, and highly visible for an urban audience.
The visual language needed to help the corner stand out within a shopping mall environment while communicating the pace, accessibility, and directness of contemporary street food. Bold typography, simple graphic elements, and high-contrast visual decisions were used to make the brand easy to notice, read, and remember.
The identity was designed to work across everyday touchpoints, including menus, packaging, signage, and uniforms. The goal was to keep the brand practical, flexible, and easy to apply while giving the corner a distinct and recognizable character.
- year
- 2024
- role
- Brand Designer
- scope
- Logotype · Compact Brand Identity · Typography · Menu Design · Packaging · Signage · Uniform Design · Photo Retouching
- format
- Street food corner
- industry
- Hospitality · Street Food
